There is no doubt that social media have garnered the respect of 99.9% of the world’s business community. This comes even after the fact that it does take a lot before a company gets to called one of the social media companies. The transition certainly is not the factor that makes the business owner’s excited. As always, it is the result. Leading marketing analytic companies has revealed that that the top leaders on social media adoption are mostly increasing their budget for social media marketing for next year. In retrospect, this is exactly the same move they executed back in 2011 going to 2012.
It is easy to feel nostalgic. There are countless times when I had almost hit that send button sending out a message to doubter companies (these are the past companies I’ve made a pitch to about integrating social media) saying, “I told you so”. Nevertheless, since that is not ethical (and it’s rude) I’m glad that I was able to hold myself back.
From the same research comes even more showings that are striking. One of which describes how people are now using their smartphones to access social media content in 2012. It is now up to 63% of all people surveyed to be exact. The last time I checked early last year for that figure is that its share is only 30%. That jump is more than double the precious standing! These studies, which solidifies social media’s influence to the consumers, also offers a hefty fine for all companies that is late to consider social media in the past.
Another key component that was made concrete by the study is the affinity of people with pictures. Yes I know it sounds so simple, but not all of us embed images in our ever tweet, update or blog post don’t we? Pictures came out on top of the lists of what people want to see on our content as marketers and businesses. 40% of them said that a picture makes a difference whether they would engage a brand more or not.
This comes not with too much surprise. If we are to take a look at the top 100 social media companies, over half of them, 54% to be exact can be seen on Instagram. Because of this move, companies like Nike, Starbucks, and GE (which have all embraced social media) have again proven that they are ahead of the curve. Look it up and Instagram is all over the news recently because of the trend that’s shifting people towards images. The same can be said with Pinterest. Facebook’s one billion acquisition does make sense after all. Instagram’s growth rate is showing it since it has jumped 35%. Compared with the performance of Google+, which is just at a measly 5%.
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We are now at a crossroad once again. This is the same scenario companies found themselves just 5% short years ago when social media was still at its infancy. I think whoever finds the right track first gets a chance to be a leader.